Benefits

In July 2002, Outdoor Advertising Magazine reported “studies conducted by the Transportation Council of America (TCA) show that mobile billboards have an impressive 97% recall rate, virtually unheard of with most advertising mediums” and that “there is a greater need by advertisers to more accurately target a message to an increasingly mobile demographic target.”

Mobile billboards can bring any message or advertisement to hard-to-hit locations and will deliver immediate, overwhelming and targeted results. The great advantage to mobile billboards is that they are invasively mobile and they garner unsurpassed attention. Take your message to those areas where traditional billboards are unavailable or simply not allowed. Advertise on mobile billboards at special events like conventions, festivals, fairs and concerts. Reach people during their drive to and from work, or reach the growing number of pedestrians who choose the sidewalks over the highways.

With your message on a 10’ x 22’ mobile billboard, you can focus on specific markets. That means campaigns can be run in conjunction with direct mail and with handouts supporting the direct mail, or you can conduct product sampling from the vehicle. Campaigns can also be run in conjunction with radio and television ads to increase your coverage. Imagine the impact of your message when a driver hears your commercial on drive-time radio and then sees your billboard on the interstate, driving in the next lane.

It’s All About RESULTS!

Lowest CPM (cost per thousand impressions) of any form of advertising.
100,000+ Impressions per day/ per truck.
96% of all people notice truck advertisements.
91% of all people notice words and pictures when displayed      on trucks.
75% surveyed say truck advertisements affect their buying      habits.
29% said they would make a buying decision.
Truck side vehicles can achieve 85% reach and 20x frequency.
Mobile advertisements boost name recognition 15 times     greater  than other advertising.
Increase revenues while lowering your overall advertising      costs.
Reinforce your message directly to consumers utilizing your      product or service daily.

Visibility & Impact
Your mobile billboard ad standing in at 22' x 10' on both sides can be seen from up to a half of a mile.

Precision Targeting
You choose the routes you want covered and the customers you want targeted. Then we drive your mobile billboard ad 8 - 20 hours a day to these targeted areas.

Performance Tracking
Calls from your mobile ad can be tracked with toll-free numbers along with driver logs and GPS Tracking reports.

Flexibility
Your message can be changed easily and quickly at minimal cost.

Cost Efficient
Compare Mobile Billboard Advertising cost to other advertising mediums and you'll see that mobile billboards have the lowest CPM (cost per thousand impressions).

USES FOR MOBILE BILLBOARDS

› New Product Rollouts
› Special Events
› Conventions
› Web Site Awareness
› Sporting Events
› College Events
› Retail Promotions
› Trade Shows
› Political Campaigns
› Corporate Branding
› Public Announcements